Valkyrie - Senior Project

Goal

The purpose of this project was to create a full branded identity for a women-only gym that promotes empowerment, support, and community through fitness and wellness. The project was designed to create a welcoming space for women while encouraging confidence, connection, and personal growth through movement and shared experiences.

Process

For this project I designed multiple branded pieces including a Figma website, two 18x24 posters, a tri-fold brochure, and branded merchandise such as a T-shirt, leggings, and a yoga mat. Throughout the process I developed a cohesive visual identity by choosing the color palette, typography, layouts, and overall branding direction. I also researched the women’s fitness industry and focused on creating designs that felt uplifting, motivating, and supportive. This project helped me strengthen my skills in branding, layout design, product mockups, and creating consistent visuals across both print and digital media.

Role

Research, Branding, Layout Design, Print Design, Product Mockups, Typography, Web Design, Color Theory